Brand Partnerships

Meaningful brand partnerships with a highly engaged wellbeing audience.

Anxiety Fitness reaches a broad, problem-aware community interested in everyday wellbeing, family life, routines, play, fitness, work, rest, and practical ways to feel better. Peter works with a limited number of partners where the relationship can feel considered, useful, and genuinely connected to the audience over time.

1.675M combined following

1M+ 90-day views

20K+ hours watch time

125K IG engagements

Audience

Audience across social channels.

Anxiety Fitness Platform

5,000+

Users, 31 mental health professionals, and 4M+ combined audience.

Recent audience proof from high-performing TikToks.

27M views Open TikTok

@anxiety_fitness

22.5M views Open TikTok

@anxiety_fitness

5.4M views Open TikTok

@anxiety_fitness

Demographics

Broad reach with a strong core audience.

18-44 combined ~76%

25-34 core audience 37%

Male audience 54.5%

Female audience 45.4%

The near-even gender split gives campaigns broader everyday relevance than a typical niche wellness audience, with reach across people making everyday decisions about home, work, family, movement, rest, and support.

Partnership Approach

Fewer partners, deeper campaigns, and a clearer role for the audience.

The strongest partnerships are built as ongoing campaigns rather than one-off sponsored posts. Work can combine short-form video, product storytelling, lived-experience explainers, community-led creator content, newsletter or community integrations, and event or speaking tie-ins.

Campaigns are paced deliberately so each brand has space to build trust, repeat the message, and direct people toward a landing page, signup, freebie, or other clear next step.

Anxiety Fitness also has 5,000+ users, 31 mental health professionals on platform, and a combined 4M+ audience across platform professionals. Mental-health-related content is clinically reviewed by accredited therapists, while broader brand content is shaped around practical relevance, lived experience, and audience trust.

Brand Work